Year:  2010/2017
Time: 8 weeks/12weeks
Project type: Local business
Collaboration: Ruggers Hong Kong
Main Focus: Brand design management, business, interior design

BRANDING & PROMOTIONS

Ruggers Bar is the first bar in Hong Kong who founded by 6 female rugby players. It was a significant step up about the power of feminism in traditional rugby culture. In 2010, we started with limited budget to continue a lot of impossible tasks. In these 7 years, Ruggers Bar is also a lovely place for locals to hang out and a platform for different artists and designers to show their work. 

As a co-founder (production & branding), I responsible to maintain the philosophy of Ruggers and ensure the consistency and quality of visual communication aligned with the brand style.