In 2010, my friends and I decided to start our own business, a bar with rugby theme. This start-up experience was a turning point for me to switch my field to industrial design.
A rugby themed beer bar in Hong Kong
Time: 8 weeks/12weeks
Project type: Local business
Collaboration: Ruggers Hong Kong
Main Focus: Brand design management, business, interior design
Ruggers Bar is the first bar in Hong Kong who founded by 6 female rugby players. It was a significant step up about the power of feminism in traditional rugby culture. In 2010, we started with limited budget to continue a lot of impossible tasks. In these 7 years, Ruggers Bar is also a lovely place for locals to hang out and a platform for different artists and designers to show their work.
As a co-founder (production & branding), I responsible to maintain the philosophy of Ruggers and ensure the consistency and quality of visual communication aligned with the brand style.
BRANDING & PROMOTIONS
RUGGERS x PARENTSPARENTS
Collaboration with local artists on renewing the store interior.