A rugby themed beer bar in Hong Kong
Time: 8 weeks
Project type: Local business
Collaboration: Ruggers Hong Kong
Main Focus: Brand design management, business, interior design
Ruggers Bar is a rugby themed bar, serving 80+ types of beer around the world. To create a cozy, warm and welcoming atmosphere, targeting Rugby fans during the weekend and office workers for a spontaneous night out during the week, the choice of warm colour with a touch of wood element in the interior design creates a buzzing environment. The pick of furnitures are inspired from the old Hong Kong, where wooden chairs/tables were used in “da pai dong” (local food market) and decoration elements from the 70/80’s industrial building.
BRANDING & PROMOTIONS
RUGGERS x PARENTSPARENTS
Collaboration with local artists on renewing the store interior.