LAM 林
KERI LAM
Bar.jpg

Ruggers Bar

In 2010, my friends and I decided to start our own business, a bar with rugby theme. This start-up experience was a turning point for me to switch my field to industrial design.

Ruggers Bar

A rugby themed beer bar in Hong Kong

 

BACKGROUND

Year:  2010
Time: 8 weeks
Project type: Local business
Collaboration: Ruggers Hong Kong
Main Focus: Brand design management, business, interior design

Ruggers Bar is a rugby themed bar, serving 80+ types of beer around the world. To create a cozy, warm and welcoming atmosphere, targeting Rugby fans during the weekend and office workers for a spontaneous night out during the week, the choice of warm colour with a touch of wood element in the interior design creates a buzzing environment. The pick of furnitures are inspired from the old Hong Kong, where wooden chairs/tables were used in “da pai dong” (local food market) and decoration elements from the 70/80’s industrial building.

 

BUSINESS STRATEGY

BRANDING & PROMOTIONS

 

RUGGERS x PARENTSPARENTS

Collaboration with local artists on renewing the store interior.

Press

Green Queen Hong Kong (May,2016)
Hotel.com (Apr, 2015)
Time Out Hong Kong (Mar 2014)
Travel Associates Australia (Apr,2013)
The Sun Hong Kong (Jun, 2011)