LAM 林
KERI LAM
Menu+Coasters_web.jpg

Ruggers Bar

In 2010, my friends and I decided to start our own business, a bar with rugby theme. This start-up experience was a turning point for me to switch my field to industrial design.

Ruggers Bar

A rugby themed beer bar in Hong Kong

 

BACKGROUND

Year:  2010
Time: 8 weeks
Project type: Local business
Collaboration: Ruggers Hong Kong
Main Focus: Brand design management, business, interior design

Ruggers Bar is the first bar in Hong Kong who founded by 6 female rugby players. It was a significant step up about the power of feminism in traditional rugby culture. In 2010, they started with limited budget to continue a lot of impossible tasks. In these 7 years, Ruggers Bar is also a lovely place for locals to hang out and a platform for different artists and designers to show their work. 

As a brand and product consultant, I responsibled to maintain the philosophy of Ruggers and ensure the consistency and quality of visual communication aligned with the brand style. 

 

BRANDING & PROMOTIONS

 

RUGGERS x PARENTSPARENTS

Collaboration with local artists on renewing the store interior.

Press

Green Queen Hong Kong (May,2016)
Hotel.com (Apr, 2015)
Time Out Hong Kong (Mar 2014)
Travel Associates Australia (Apr,2013)
The Sun Hong Kong (Jun, 2011)